The shows section of gretchenland.com has been coded with hCalendar markup so that the users of iCalendar (also Outlook users) can add/subscribe to upcoming shows.
More information about hcalendar can be found at http://microformats.org/wiki/hcalendar
We are using Technorati's events pipe to turn the show data into a feed. http://feeds.technorati.com/events
hCalendar + Google
Go to your Google Calendar page » http://www.google.com/calendar/render
On the left side of your Google Calendar, Click the next to "Other Calendars".
Then follow the "Public Calendar Address" link (top of the page).
Copy this link »
Paste that link into the form field for "Public Calendar Address" and then press the "add" button. The calendar should then appear in your calendars.
[optional] Click the down arrow beside the newly added calendar, goto calendar settings, and change the "Calendar Name" to "Gretchen Concert Schedule
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